We'll see you on the floor.
Hoops & Gears is heading back to the SEMA Show. Four days, a million-plus square feet, and the entire specialty equipment industry under one roof - and the only reason we go is the conversations. Come find us and talk shop.
What the SEMA Show pulls together
Figures published by SEMA at semashow.com/about.
We don't go to Vegas for the booth. We go for the conversations.
You can demo software from a website. What you can't do from a website is sit down with the person who wrote the scheduling module and tell them how your shop actually books a job. That's the whole reason we make the trip.
The people who actually turn wrenches
Software gets better when the people building it stand across a counter from the people using it. SEMA is four straight days of exactly that - shop owners, service managers, and techs telling us what's working and what isn't.
Feedback we can't get any other way
A support ticket tells you what broke. A twenty-minute conversation at a trade show tells you why it mattered, what the workaround cost, and what should have happened instead. A lot of our roadmap starts on a show floor.
The partners who round out the platform
Distributors, parts suppliers, payment processors, and the integration partners our customers already run on - they're all here. Some of the connections that ship in Hoops & Gears started as a handshake in Vegas.
Seeing where the industry is headed
New products, new categories, new expectations from customers. Walking the floor is the fastest way to understand what shops will be dealing with next year, so we can build for it before it lands.
The whole platform, running live.
No slide deck, no sizzle reel. We'll have Hoops & Gears open on a real screen with real data, and you can drive it yourself. Bring the ugliest workflow in your shop - the one you've been told no software handles - and let's see what it does.
Everything you need to plan the trip
The essentials for SEMA Show 2026, straight from SEMA. Details can shift - always confirm at semashow.com.
Dates
Tuesday, November 3 through Friday, November 6, 2026. Show hours are 9:00am-5:00pm Tuesday through Thursday, and 9:00am-4:00pm on Friday.
Location
Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV 89109 - spread across the West, North, Central, and South halls plus the outdoor lots.
Find our booth
We're at booth 42171, in the Tire Expo section of South Hall Lower. Come by any show day - somebody from the team is always at the counter.
Who can attend
SEMA is a trade event Tuesday through Thursday: you'll need proof of industry employment to get a badge. Friday is open to the ticketed public, 16 and over.
Registration
Attendee badges are $75 through the SEMA Show site. Register early - badge pickup lines on Tuesday morning are a rite of passage nobody enjoys.