Operators and builders, in your corner.

Dru Darby
Founder · CPO · Managing Partner
Dru spent years as an IT Manager for a privately-owned tire dealer with over a dozen locations. Technology evolution was so important to him that he spent extensive time in the trenches at the sales counter and in back-office operations - learning where the software helped and where it fell short. Several years were spent developing edge applications to complement the management software already in place. He started Hoops & Gears to replace the patchwork of disconnected tools shops are forced to live with - and he still reviews nearly every screen that ships. What he loves most about Hoops: watching a shop owner realize the whole business can run from one place.

Marc Belanski
Managing Partner
Marc has spent his career helping businesses scale without losing what made them great in the first place. He keeps Hoops & Gears focused on the things that actually move the needle for shops - growth, profitability, and getting time back. For Marc, the best part of Hoops is the relationships: he'd rather earn a customer for a decade than close a deal for a quarter.

Tannin Cash
Chief Product Evangelist
Tannin is the one in the bay with a tablet, showing a service writer how much faster their day could be. With a knack for turning complex software into something a whole shop can pick up in an afternoon, he's the bridge between what we build and the people who use it. He loves Hoops for the moment it clicks - when a team stops fighting their tools and starts flying.
Support, onboarding, and success.

Wesley Freeman
Customer Support Lead
Wesley is the friendly voice on the other end of the line - the person who picks up when something isn't working and stays until it is. He knows Hoops & Gears inside and out and has a gift for explaining the tricky parts without the jargon. Nothing makes his day like turning a frustrated call into a quick “oh, that's easy.”

Andrew Temple
Implementation & Customer Success Lead
Andrew gets your shop live and keeps it thriving. From migrating your data to training the team, he's spent years making complicated rollouts feel painless - and he sticks around long after go-live to make sure Hoops keeps paying off. He measures his own success by yours.